London Beauty Week: Sustainability is not a slogan.

The first-ever London Beauty Week is currently the hottest event of the season in the beauty industry.

There are also certain discussions that have their place and London Beauty Week is much more than 'the beauty playground'.

We are so proud that one of the topics was particularly in our focus; Sustainability.

'Sustainability is a hot topic in the beauty industry.

Growing concern about environmental issues such as climate change and plastic pollution is driving demand for eco-friendly beauty products. People are more aware of ingredients that can have a potential effect on their health and demanding transparency from companies about what their products contain.

The beauty industry is getting the message and many brands are taking steps to become more sustainable. (...)'

Thankfully, the level of environmental awareness in the beauty industry is rising and this is the huge step for our Planet.

Marzena Mlynarska