London’s first Beauty Week to transform Covent Garden into beauty playground

“London Beauty Week kicks off in Covent Garden

Because, frankly, why should fashion have all the fun?

The week-long schedule of events (some specifically trade and some open to the general public) will run from September 11-15, at the same time as its sister event London Fashion Week, and ‘celebrate the power of the British beauty industry.’

With more standalone beauty boutiques in one square mile than anywhere else in the capital, Covent Garden has become known in recent years as London’s Beauty Quarter, and was therefore a fitting location for the event.

“Covent Garden is proud to be a founding member of London Beauty Week and work alongside the British Beauty Council to bring this to this event to life for the first time. Covent Garden has London’s biggest selection of global beauty brands per square metre, so this is an opportunity to celebrate this and look at new innovations in this increasingly valuable industry as it continues to grow,” Michelle McGrath, Director of Covent Garden, said in a statement.”

Celebrate the first-ever London Beauty Week with Sknfed. We’re located in the heart of the whole action - Apple Market, Covent Garden!

Marzena Mlynarska